We roast it. Then we butter it up.
Search, social, video, audio, or classified — paste it or just screenshot your ad and drop it in. In ~20 seconds an unreasonably honest AI creative director gives you a Butter Score, a proper roasting, and one rewritten hook that shows you what your ad could've been. Free. No signup.
Because you should know your ad is weak before the platform charges you to find out.
Pro rewrites every ad you roast: hooks, full copy, creative direction, test plan.
Search ads get judged like search ads. Audio like audio. No generic checklists.
Every dollar you give us is a dollar Meta doesn't get. Choose wisely.
forever
founding price — locked for as long as you stay subscribed (then $49)
Launching soon — founding cohort gets first access. Nothing charged today.
Both — that's the point. Every roast line references your actual ad, and the breakdown scores the dimensions that matter for your format (hook, clarity, CTA, pacing, trust…). The jokes just make the medicine go down.
Search ads (Google/Bing), social ads (FB/IG/TikTok/LinkedIn/X/Reddit), video ad scripts + thumbnails (YouTube/Reels/OTT), audio ads (Spotify/podcast — paste the script or upload the audio and we transcribe it), and classified listings (FB Marketplace/Craigslist). Each gets judged by its own format standards.
The roast with the gloves fully off — genuinely NSFW, explicit language, zero mercy, run through an uncensored model. Same real critique underneath, delivered the way your media buyer mutters it under their breath. It will swear at your ad; it never uses slurs or hate. You confirm you're 18+ before it fires.
Anonymous roasts: processed once through our AI providers (which don't train on API data), returned to you, never stored. Signed-in roasts: saved to your history so you can revisit them — delete any of them anytime. Full detail in our privacy note.
An AI creative director with the taste of a 20-year agency veteran and the patience of none of them. Built by Howard — I run ad accounts for my own businesses and got tired of watching good budgets die on bad creative. Say hi at whatshuang.com.
The butter: full rewrites of every ad you roast — 3 new hooks, a complete rewrite for your format, creative direction, and a 1-week A/B test plan. Unlimited roasts, saved history. $29/mo for the founding cohort (it's $49 after).