Most bad ads aren't bad in original ways. They fail in the same eight ways, over and over. Below are those eight patterns — the ones that turn up in nearly every ad account — each one fed to our AI roaster and scored out of 100. Nothing here is hand-written: every score, roast, and rewrite is the real output of the same tool you can use free in about twenty seconds.
These are composite examples of common patterns, not any real company's advertising. Average Butter Score across the eight: 32/100. Your ad is probably in here somewhere.
Sorted by Butter Score — the lower the score, the more money the ad is setting on fire.
Now do yours
Every ad above got its score, its roast, and its rewritten hook from the same engine, in about twenty seconds. Paste your ad — or screenshot it — and find out which of these eight you're guilty of. Free, no signup.
Roast my ad →Look at the eight scores and a pattern shows up fast. The lowest scorers aren't the ugliest ads — they're the ones that never say anything. The emoji avalanche scored 15, not because emojis are evil, but because after you strip them out there is no offer left underneath. Decoration is not persuasion.
The four things our roaster scores are the four things a stranger decides in about a second: does the hook stop the scroll, is the offer clear, is there a reason to act, and does the creative carry any weight. Bad ads usually pass zero of those and think the problem is the budget.
The fix in every case above is the same shape: say one specific thing to one specific person, and give them a reason to move now. Read the rewritten hooks — none of them are clever. They're just concrete.
Are these real ads from real companies?
No — and we say so on purpose. They're composite examples of patterns that show up constantly in real accounts. We'd rather show you the pattern than pick a fight with a brand. The roasts and scores, though, are completely real engine output.
What is a Butter Score?
A 0–100 rating built from four sub-scores — hook, clarity, CTA, and visual — judged the way a direct-response creative director would. Under 30 means the ad is actively wasting money. Over 70 means it's earning its spend.
Does it work on my ad?
Search, social, video, audio, and classified ads all have their own scoring. Paste the copy or upload a screenshot. It's free and there's no signup — roast one now.
Can I get the full rewrite?
The free roast gives you one rewritten hook. Butter Pro gives you three hooks, the full copy rewrite, creative direction, and a one-week A/B plan.